Natural Pet Supply, celebrating its 11th anniversary this year, was one of the first tenants to locate in People’s Crossing, a prominent retail center in one of Johnson City’s highest volume shopping districts.

Natural Pet Supply

Don and Valerie Whaley

A locally owned and operated business, Natural Pet Supply specializes in holistic foods, supplies, and supplements for dogs and cats. The business is built on the philosophy that better quality food results in better health and a better quality of life for pets. Each product is all natural, premium grade, and suitable for human consumption.


ChatNoir, the resident greeter.

Don and Valerie Whaley, the owners of Natural Pet Supply, were inspired by their love of pets. “We believe an important part of taking the best care of pets is through nutrition,” Valerie said. She explained that the couple used to travel to Asheville, North Carolina, to get these products for their pets. In the mid-2000s, the Whaleys decided that there was a market for these products in the Tri-Cities region. After meticulous planning, the Whaleys opened their first location in 2005, and from the beginning. Natural Pet Supply has been well received in the Tri-Cities market. This continuous growth enabled the Whaleys to open an additional location in Knoxville, Tennessee in 2011.

IMG_0392“We’re just so grateful to serve the community and partner with local businesses. Johnson City has a great cohesive feeling; we’re all in this together,” said Valerie. Today, Natural Pet Supply gives back to the community through its many fundraising events.

“Mitch Cox Companies has been great for allowing us to conduct our fundraising events. Every year we hold a dog wash to raise money for the local police department’s K9 units.” Natural Pet Supply also supports other organizations benefitting animal welfare.

Natural Pet Supply in Johnson City is located at 3135 Peoples Street, Suite 402, Johnson City, TN 37604. Hours of operation are 10 AM – 7 PM, Monday through Saturday. Visit its website at