Johnson City, TENN. – Johnson City will be welcoming the first of up to eight East Coast Wings & Grill restaurants headed to the Tri-Cities region of Tennessee within the next several years. This marks the introduction of the brand into the state of Tennessee.
In October of 2013, Mitch Cox Realtor, Inc. executed a lease with Kingsley Investment Group, LLC for the 5,000 square foot space in the Johnson City Marketplace retail center, anchored by Lowe’s and Kohl’s. The site was formerly a CiCi’s Pizza location which closed in April of 2013. East Coast Wings & Grill will be moving into 198 Marketplace Blvd., Suite B130, Johnson City, TN 37604 and opening their doors for business in the middle of first quarter 2014. A formal ribbon-cutting will take place on their official first day.
Formed in February 2013, Kingsley Investment Group, LLC is a local restaurant management company with a 30-year-experienced director of operations, that has chosen the East Coast Wings & Grill franchise to be their flagship investment vehicle. Mitch Cox Realtor, Inc is the brokering agent tasked with targeting sites in the market for them beginning in March of 2013. Michael Brady Architects and KaTom Restaurant Supply are strategic partners with Kingsley Investment Group.
The second East Coast Wings & Grill location will open in Kingsport about a month after the first location opens in Johnson City. According to projections, an additional location will open each subsequent quarter of next year across the East Tennessee and Southwest Virginia region, including Elizabethton, Greeneville, Bristol, Abingdon, and Marion.
Bob Feathers, one of the management members of Kingsley Investment Group, LLC, said, “Our focus will be all about customer experience. We really want families to come into our restaurants and say, ‘Gosh, I really want to come back here again’ because of the perfectly prepared food, a value-priced proposition, extraordinary service, family-friendly atmosphere and a great glass of wine or craft beer”.
Based out of Winston-Salem, NC, East Coast Wings & Grill was founded in 1995. The brand sets out to create a casual, full-service dining experience that focuses on delicious food; bar service exists only to complement the dining experience. There are currently 28 locations in the USA.
“When it came to selecting a broker for this retail-intensive project in the Tri-Cities market,” Feathers said, “The experience and quantity of referrals made Mitch Cox Realtor a simple decision.”
Founded in 1979, Mitch Cox Companies is a full-service real estate solutions company offering development, architectural, construction, brokerage and commercial property management services. The company also manages projects in the hospitality industry across the Southeast U.S. and manages residential community associations in the Tri-Cities region of Tennessee. To see our work and listings, visit our website, Facebook page, or call us at 423.282.6582.